Beijing New Building Materials Group Attending 18th Africa Building Materials Exhibition 2015
Source: Beijing New Building Materials Group
Date: May 6, 2015
18thAfrica Building Materials Exhibition hosted by EXPOGROUP was held in Nairobi, the capital of Kenya from May 2 to May 4, 2015, which witnessed the second appearance of Beijing New Building Materials Group’s delegation at this event since 2014.
Kenya market is the second African market developed by Beijing New Building Materials Group after Tanzania market. In order to match it with overall business strategy, the company, on the basis of exhibiting traditional building materials products, strengthened its exhibition of new housing products with full application of model show, video interaction and online advertising and explicitly expressed the core advantages and strategic vision of China Building Materials Distribution Center in East Africa to Kenya local buyers and the buyers from African and European countries. Kenyan government attached great importance to the activity and some senior leaders personally came to the site for guidance. And many key local importers and exporters, investors, builders, designers and other industrial insiders also came to our stand for business consultation and cooperation.
As a key brand exhibition enterprise, Beijing New Building Materials Group gained wide attention and high evaluation from the visiting person with its international image, further consolidating and enhancing its brand awareness in African market and laying a solid foundation for constructing a regionally influential building materials distribution center in Kenya in future.